Desire-based society

Desire-based society

Recently, I had the opportunity to watch a documentary called ‘The Century of the Self’, which describes the use of Sigmund Freud’s psychoanalysis theories by his nephew Edward Bernays to influence public opinion. Bernays is often credited as being ‘the father of...

Framing it right!

“46 y/o M coming in with an Acute ST-elevation myocardial infarction!” We rushed to the ER and received “Mr. C” at the door. He was brought in on a stretcher, in acute distress and within seconds, he went into cardiac arrest. We started rounds of CPR and rushed him...

Message Framing in Dental Care

Due to a recent and unfortunate encounter with my dentist last month, I found myself researching interesting and random articles around the general topic of dental care. As I was sifting through various “Nine out of ten dentists recommend this brand of toothpaste!”...
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