Found in Translation: Tweet Tweet

Deep breath. I am finally ready to confess: I have never tweeted. Wait–that’s not quite true, I’m an excellent tweeter while reading P.D. Eastman’s “Are you my mother?” to my kids. Stellar, if I do say so myself. I have not Twitter tweeted, though.
Yikes, I just looked up when Twitter began. 2006. Gulp. Embarrassing!
It gets worse; I work in medical communications. I have somehow worked in communications for over a decade without a Twitter account.
Why not? At first, because I didn’t understand what it was. Later, because I was trying to stay present and engaged with family and friends in front of me. I like eye contact and hugs, so do my kids.
Why now? Samantha Yammine led a wicked workshop at the TRP Rhetoric of Science class this week. She is awesome, you should follow her. (Follow her on Twitter–not in person.) She showed us how and why to communicate science through social media.
Her do’s and don’ts for science communication via Twitter helped me feel equipped. Here are a few:

Do Don’t
•   connect with scientists and science-lovers
•   tell stories or create ‘Top 5’ lists by replying to your own post
•   share beautiful photos and videos of your cells with image descriptions and closed captioning
•   exclude or offend
•   oversell your findings or ideas as consensus if they’re new
•   dramatize or exaggerate your results

Above all, do tweet. Twitter allows for massive cross-border conversations on the topics most important to us. Join these conversations. Express your values and ideas. Read and listen. Debate, collaborate, and influence your colleagues’ aspirations. Inspire and be inspired.
by Sandy Marshall